Marketing Lead

About the Position

INTECH Automation & Intelligence GmbH is the Munich branch of the INTECH Group – a globally leading provider of industrial automation, digitalization, and AI with over 30 years of experience serving Fortune 100 companies.
EmpowerGPT, our leading AI platform, revolutionizes productivity and knowledge management for the German Mittelstand (SMEs) through cutting-edge GenAI solutions.

As Marketing Lead (SaaS, DACH), you will play a central role in building and growing our brand presence in the DACH region. You will be responsible for the conception, implementation, and optimization of our marketing and growth strategies for EmpowerGPT – with a focus on performance, creativity, and data-driven decision-making.

Role Profile

This position combines strategic thinking with operational execution. You will develop marketing campaigns, steer growth initiatives, and shape the brand identity of EmpowerGPT in Germany. In doing so, you will work closely with sales, product management, and the executive team.

Tasks & Responsibilities

Technical & Professional Profile

Marketing & Growth Competencies

• Solid experience in digital and performance-oriented marketing – capable of planning, implementing, and evaluating campaigns independently.
• Understanding of growth loops and conversion-oriented user journeys in SaaS or subscription models.
• Knowledge of content funnels, lead nurturing, and automated workflows (email, retargeting, etc.).
• Confident in interpreting campaign data, user behavior, and ROI metrics.
• Ability to professionally combine creative content and analytical reporting.

Tools & Platforms (preferred)

• Familiarity with common marketing, automation, and analytics tools (CRM, advertising platforms, analytics dashboards).
• Experience working with web content, landing pages, and simple A/B testing.
• Confident in using modern AI-powered tools for text, design, and campaign management.
• Basic knowledge of SEO/SEM principles, tagging, and conversion tracking.

Creative Execution

• Capable of independently developing visual and textual content.
• Understanding of consistent brand communication and tone of voice across various channels.
• Bonus: Experience in producing short videos, webinar materials, or case study content.

Data & Insight Orientation

• Confident in handling campaign KPIs and translating data into concrete action recommendations.
• Utilizes feedback, analytics, and experiments for continuous improvement.
• Basic understanding of dashboards or simple BI tools is advantageous.

Preferred Background
‍
Suitable candidates often come from the following areas:

• Early-stage SaaS or digital startups where they managed multiple marketing areas in parallel.
• Marketing or performance agencies with a focus on B2B or technology clients, looking to move into an in-house environment with more responsibility.
• Scale-ups or innovation units of larger tech companies, especially with a focus on SMEs or digital transformation.
• Graduates or Young Professionals (Marketing, Communications, Media, or Business Administration) with initial practical experience in campaign execution, looking to grow into a more responsible growth role.

Why EmpowerGPT?

• Impact: Shape the future of AI adoption in the German Mittelstand (SMEs).
• Growth: Grow into a leadership role with a global perspective.
• Culture: Startup agility with the stability of an international technology firm.
• Location: Inspiring, modern work environment in the heart of Munich.

Application

Please send your CV and a brief cover letter to:
‍uzair.shahzad@intechww.com